Quick Details
- Date | March 20, 2025
- Time | 12:00 – 1:00 PM (MST)
- Location | Webinar
On Thursday, March 20, Samantha Rothaus (Partner, Advertising + Marketing) will present a webinar program titled “Legal Issues Facing Generative AI in Advertising” to the Arizona Innovation Marketing Association (AZIMA).
Session Overview
As AI becomes a driving force for marketers, it’s no longer a question of if or when, but how companies embrace this technology. AI is revolutionizing everything from message development to fueling creativity and shaping strategic direction. But with the immense potential of AI comes significant risks and challenges. With new AI-focused laws and regulations steadily emerging, marketing professionals must understand their compliance obligations to protect themselves, their companies, and their clients.
In this session, we’ll refer to several recent case studies to explore the inherent risks of this new technology along with the new regulatory environment impacting those using AI. We will also explore how companies can incorporate compliance obligations and navigate legal risk by adopting internal AI policies and negotiating appropriate contracts with clients and AI vendors. Whether you’re looking to refine your AI approach or navigate the risks of this game-changing technology, this session will equip you with the tools to innovate confidently and manage risk smartly.
Discussion topics will include:
- The intersection of Generative AI with intellectual property and consumer protection laws in the context of advertising and marketing
- Overview of key lawsuits currently before the courts around the legality of major Generative AI platforms
- Overview of newly emerging state laws and regulations regarding the use of Generative AI
- How contracts should account for the use of Generative AI technologies
- Best practices for companies to adopt in order to mitigate legal risk