In late December, the FTC proposed changes to the Children’s Online Privacy Protection Rule (COPPA Rule) to ensure that digital services are safe and secure for children to reflect the pace of technological change. Allison Fitzpatrick was quoted the AdExchanger article, “How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?” giving her insight on how the FTC’s updated COPPA Rule may affect contextual advertising to children going forward.
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