The advertising industry’s acquisition market may be heating up this year according to recent data. In an article for Ad Age which features a number of industry executives, Davis+Gilbert Corporate + Transactions partner Brad Schwartzberg provided insights on private equity’s role in the M&A market and how it may have shifted compared to 2023.
With agencies specializing in ad tech, influencer marketing, design, performance marketing, and AI all in demand, who will the buyers and sellers be in 2024?
Ad Age dives into recent industry movements and predictions for the year ahead: https://adage.com/article/agency-news/agency-acquisitions-whos-buying-who-could-sell-next/2538686