Davis+Gilbert is a proud partner of Advertising Week 2017, taking place in New York on September 25-29.
Ronald R. Urbach, Chairman of the firm and Co-Chair of the Advertising + Marketing practice group, will moderate a panel session (details below).
“Yes, You Should Start That New Agency You’ve Always Dreamed of, BUT… Should it Be An Advertising Agency?“
September 25, 3:00p.m.
4A’s Centennial Stage @ B.B. King
- Myles Peacock, CEO, CreativeDrive
- Lisa Clunie, Co-Founder, CEO, Joan Creative
- Jason Harris, President/CEO, Mekanism
- Dave Luhr, President, Wieden+Kennedy
“Yes, you should start that new agency you’ve always dreamed of… But, should it be an advertising agency?” According to a IPG Mediabrands Magna report, in 2016, US ad sales grew nearly 7% to $180 billion, its strongest growth in 12 years. It’s a great time to follow your dream and start your own advertising agency, right? Maybe… This session will examine the changing agency and advertising landscape, and consider questions such as whether or not you should start an agency, and if so, what type should it be.