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Davis & Gilbert Counsel 2U®: Marketing & Advertising Seminar
How to Avoid the Pitfalls and Enjoy the Success of Influencer Marketing

April 11, 2019

Influencer marketing is changing the media landscape. While influencer marketing offers great rewards, it also presents great risks as evidenced by the recent Fyre Festival fiasco. This session will cover the rapidly evolving legal landscape surrounding influencer marketing and will include an overview of the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials and its current application to social media marketing. In particular, this session will highlight:

  • Lessons learned from the Fyre Festival and how to avoid becoming the next cautionary tale
  • Best practices for influencer marketing, including with respect to disclosures, training, monitoring and influencer agreements
  • What is new in influencer marketing – from AI/Bot Influencers, fake followers, “Sponcon” and the rise of child influencers

Featured Speaker

  • Joseph A. Sena,Jr., Campbell Soup Company, Marketing & Privacy Counsel

Davis & Gilbert LLP Speakers
Allison Fitzpatrick, Advertising, Marketing & Promotions, Partner
Paavana L. Kumar, Advertising, Marketing & Promotions, Associate

Registration and Cocktail Reception: 6:00 – 6:30 p.m.

Seminar: 6:30 – 7:30 p.m.

Cocktails and Networking: 7:30 – 8:30 p.m.

Cost: Free     Legal CLE Credits: 1.0

Target Audience: Senior management, in-house counsel and business affairs professionals at national companies and agencies. These seminars are also appropriate for both newly admitted and experienced attorneys.

Location:
Davis & Gilbert LLP
1740 Broadway, 19th Floor
(Between 55th and 56th Streets)
New York City

RSVP by: April 8, 2019 to Carly Silverman
events@dglaw.com / 646.673.8318

Click here to download a printer-friendly invitation >>