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American Association of Advertising Agencies' Advertising Legal & Regulatory Webinar
"Advertising & the Law: Social Media Dynamics"

February 8, 2017

Ronald R. Urbach, chairman of the firm and co-chair of the Advertising, Marketing and Promotions Practice Group, will present a webinar titled "Advertising & the Law: Social Media Dynamics" as part of the American Association of Advertising Agencies' (4A's) Advertising Legal & Regulatory Webinar Series taking place at 12:00 p.m. EST on February 8, 2017.

Session Overview
Social media has changed the dynamics of marketing. In concert with the integration of social media elements with web and mainstream media, it has become necessary to understand how advertising rules, regulations and best practices apply to rapidly evolving social media activities. Mr. Urbach will discuss the social media rules of the road including:

  • Right of publicity
  • Need for consent
  • Celebrity risks
  • Endorsements and testimonials
  • Influencer marketing
  • How to make disclosures in social media
  • Social media policies
  • Live tweeting

For more information, or to register, visit the webinar website.