Avoiding the Pitfalls While Reaping the Benefits of Sweepstakes and Contests during COVID-19
The Bottom Line While COVID-19 presents many challenges to brands trying to run a sweepstakes or contest at this time, it also presents an opportunity for brands to connect with their customers by opening a channel of communication that could improve customer loyalty and goodwill if the promotions Continue Reading
New York City Bar Association | Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment
Aaron Taylor, Advertising + Marketing partner, will speak at the New York City State Bar Association’s “Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment” at a session titled “Influencer Marketing & the FTC Endorsement Guides” taking Continue Reading