If you look around beauty aisles, chances are you’ll be able to spot the two newest trends in cosmetics: products capitalizing on the CBD craze and cosmetics touting the benefits of their probiotics. Despite widespread popularity and excitement over these two trendy ingredients, their future in Continue Reading
FTC Renews Focus On Efficacy And Safety Claims
4th Edition: Trends in Marketing Communications Law The Federal Trade Commission (FTC) has increased its enforcement efforts against marketers for failing to substantiate their efficacy and safety claims with competent and reliable evidence. When evaluating claims about the efficacy and safety Continue Reading