Update as of 4/9/2025 President Trump’s 90-day pause on tariffs for over 75 countries offers temporary relief, but with tariffs on Chinese goods rising to 125%, and a tariff of 25% on imported automobiles remaining in place, many brands still face significant cost pressures. The Bottom Continue Reading
The Wall Street Journal | Tariffs Create Opening for ‘Made in America’ Ads — With Carefully Chosen Words
With President Trump’s new tariffs on imports and focus on “Made In USA,” brands are incentivized to stress their connection to America. Marketers have to be prepared to substantiate their claims and comply with the law. There will be aggressive enforcement by the FTC, states and Continue Reading