The Bottom Line Apple’s changes to IDFA and Google’s announcement blocking third-party cookies in Chrome will change advertisers’ ability to track and retarget users as they have in the past.All participants in the online advertising ecosystem, including publishers, ad tech companies and Continue Reading
Digital Media in the Age of CCPA
7th Edition: Trends in Marketing Communications Law Since the January 1, 2020 effective date of the California Consumer Privacy Act (CCPA) came and went without the issuance of final regulations by California’s Attorney General, and since the final regulations were not yet in force when the Continue Reading
CCPA Final Regulations Submitted, IAB Tech Lab Releases Data Deletion Request Solution
The Bottom Line The submission of the final regulations to the OAL now puts businesses on notice of their actual CCPA compliance obligations.Businesses must ensure that they are prepared for CCPA enforcement to begin on July 1, 2020, regardless of when the final regulations actually take effect.The Continue Reading
Privacy Updates as the CCPA Takes Effect
The Bottom Line Privacy changes are happening at a rapid pace:CCPA enforcement is just around the corner and the ad industry is already busy taking measures toward compliance.The California data broker registration website has opened ahead of the initial registration deadline.Google made a big Continue Reading
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading
Blockchain Technology Poised to Disrupt Digital Advertising
5th Edition: Trends in Marketing Communications Law Blockchain technology, the basis of cryptocurrencies such as Bitcoin, took off in 2017 across a wide array of industries, and is poised to make significant strides in digital advertising in 2018. The inherent benefits of blockchain — security, Continue Reading
U.S. Ad Tech Companies Collecting EU Data Must Prepare for the GDPR
The Bottom Line With fines that can reach up to €20 million or 4% of worldwide annual revenue, the cost of non-compliance under the GDPR could be much more significant than it has been under the prior data privacy framework in the EU. With a little more than one month before the GDPR becomes Continue Reading
With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
The Bottom Line Ad tech companies, and all other businesses subject to the GDPR, are facing an imminent compliance deadline. Companies may be able to seek GDPR-compliant solutions through their own internal initiatives, using third-party services or collaborating with others in the Continue Reading