The Bottom Line 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have either chosen one product over another or stopped purchasing a product based on the environmental record” of the product’s Continue Reading
International Trademark Association (INTA) | Green Trademarks and Sustainability Marketing—Trends, Enforcement, Watchouts, Risk Mitigation, and Opportunities
Quick Details Session Overview Ron Urbach (Partner/Co-Chair, Advertising + Marketing) will participate in a cross-country panel focusing on a wide-ranging discussion of issues related to green trademarks, including filing trends in the US and EU, legal and trademark office issues, risk Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
Aspirational Green Claims: NARB Finds Net Zero Claims Unsupported
The Bottom Line A recent decision from NARB helps illustrate the fine line between a feasible plan to achieve an environmental goal, and the exploratory stages of an aspirational effort.Environmental marketing claims continue to present risk and may lead to challenges – companies must ensure that Continue Reading