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Cross-Context Behavioral Advertising

Google Makes Changes Ahead of July 1 CPRA Enforcement Date

May 23, 2023 by Calin Dixon

The Bottom Line To comply with the California Privacy Rights Act (CPRA), Google is changing its restricted data processing (RDP) policy and will no longer offer the service to advertisers conducting cross-context behavioral advertising as of July 1, 2023.In such cases, Google will no longer act Continue Reading

Alert, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - May 23, 2023

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