Bottom Line Recent privacy developments on both sides of The Pond make it clear that targeted advertising is becoming more challenging in both the United States and Europe. The latest Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) decision clarifies IAB Continue Reading
Draft CPRA Regulations Issued by the California Privacy Protection Agency
The Bottom Line The proposed Regulations include many changes and clarifications to aspects of the CPRA, including, but not limited to: the selling or sharing of consumer personal information to third parties; consumer notice and privacy policy requirements; recognition of opt-out preference Continue Reading
U.S. Ad Tech Companies Collecting EU Data Must Prepare for the GDPR
The Bottom Line With fines that can reach up to €20 million or 4% of worldwide annual revenue, the cost of non-compliance under the GDPR could be much more significant than it has been under the prior data privacy framework in the EU. With a little more than one month before the GDPR becomes Continue Reading