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AdExchanger | Utah’s And Connecticut’s Privacy Laws May Not Be That Different From The CDPA, CPRA And CPA – But Are You Ready?

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California, Virginia and Colorado were just the beginning. Soon, the ad tech community will have even more state privacy laws to keep tabs on. On December 31, 2023, the Utah Consumer Privacy Act (UCPA) will go into effect, while the Connecticut Data Privacy Act is set to take effect on July 1, Continue Reading

Colorado Privacy Act Becomes the Third Comprehensive State Privacy Law

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The Bottom Line After passing through the Colorado General Assembly, Governor Jared Polis signed the Colorado Privacy Act (CPA) into law on July 7, 2021. Colorado is now the third state in the country — following California and Virginia — to pass comprehensive privacy legislation. Companies Continue Reading

AdExchanger | New Rules for Behavior Advertising: How The CDPA and CPRA Compare

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Everyone in the ad tech industry should have January 1, 2023, highlighted and underscored—twice—on their calendars. That’s the day that both the Virginia Consumer Data Protection Act (CDPA) and the California Privacy Rights Act (CPRA) take effect, imposing new obligations on businesses engaging in Continue Reading

Virginia Becomes the Second State to Pass a Comprehensive Privacy Law

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The Bottom Line After passing with relative ease through Virginia’s House of Delegates and Senate, Governor Ralph Northam signed the Virginia Consumer Data Protection Act (CDPA) into law on March 2, 2021. Virginia joins California as the only states in the nation to have passed comprehensive Continue Reading