California, Virginia and Colorado were just the beginning. Soon, the ad tech community will have even more state privacy laws to keep tabs on. On December 31, 2023, the Utah Consumer Privacy Act (UCPA) will go into effect, while the Connecticut Data Privacy Act is set to take effect on July 1, Continue Reading
The Top 5 Privacy Issues to Watch for in 2022
The Bottom Line While every year brings new complexities to privacy law compliance, 2022 is poised to be a very impactful year.With three new U.S. state laws going into effect in 2023 and additional developments in Europe, companies may need to update their privacy programs, policies, and Continue Reading
Colorado Privacy Act Becomes the Third Comprehensive State Privacy Law
The Bottom Line Colorado is the third state to enact a comprehensive consumer privacy law.Although the Colorado Privacy Act shares some similarities with California’s CCPA and CPRA, and Virginia’s CDPA, there are some material differences, and companies will need to strategize how to harmonize Continue Reading
AdExchanger | New Rules for Behavior Advertising: How The CDPA and CPRA Compare
Virginia Becomes the Second State to Pass a Comprehensive Privacy Law
The Bottom Line While Virginia is now the second state with a comprehensive consumer privacy law, it certainly will not be the last.With CCPA already in effect and the CDPA and CPRA both on the horizon, companies will need to begin planning now to update their privacy programs to ensure Continue Reading