The Bottom Line As new state privacy laws go into effect in 2023, companies need to ensure compliance with an ever growing list of obligations.Expect regulators to keep cracking down on dark patterns and privacy violations, including noncompliance with these new privacy laws. Privacy laws Continue Reading
AdExchanger | How CPRA Treats “Cross-Context Behavioral Advertising” – And the Implications for Ad Tech
As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023, players in the advertising industry are trying to figure out how this reworking of the California Consumer Privacy Act (CCPA) may impact them. Currently, the CCPA offers a form of safe harbor for Continue Reading
AdExchanger | What Does the CPRA Mean for Behavioral Advertising?
For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into effect, the California Privacy Rights Act (CPRA) passed through a ballot initiative. Like its predecessor, the CPRA will have dramatic implications for the ad tech Continue Reading