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Apple

Apple Makes Big Changes to Its Tracking System

April 21, 2021 by Patrick Quinn

The Bottom Line Apple’s changes to IDFA and Google’s announcement blocking third-party cookies in Chrome will change advertisers’ ability to track and retarget users as they have in the past.All participants in the online advertising ecosystem, including publishers, ad tech companies and Continue Reading

Alert, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - April 21, 2021

Competing Bipartisan COVID-19 Privacy Bills to Be Introduced

June 3, 2020 by Patrick Quinn

The Bottom Line With pressures mounting to find new ways to fight the coronavirus and responsibly ease social distancing restrictions, the use of mobile and geolocation technologies may be key in this fight. Therefore, both The COVID-19 Consumer Data Protection Act and Continue Reading

Alert - June 3, 2020

Privacy, Transparency and Quality Issues Drive Changes in Digital Marketing

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law Throughout 2018, publishers, marketers and agencies will continue to employ new technologies, products and services to address evolving consumer privacy, advertiser transparency and brand safety issues. Among the new consumer privacy Continue Reading

Trends in Marketing Communications Law - May 24, 2018

FTC Settles with Mobile App Developer Over Unauthorized Charges

October 17, 2017 by Patrick Quinn

The Bottom Line The Pact case demonstrates that marketers can incur liability even when consumers affirmatively agree to be charged on a recurring basis. Unlike other negative option cases, there is no allegation here that consumers did not knowingly enter into a continuity plan – on the contrary, Continue Reading

Alert - October 17, 2017

Data Privacy and Security Laws Get Stronger, and Face New Challenges

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law As data becomes more and more commoditized, domestic and international laws and regulatory actions continue to focus on privacy rights and data security. The Federal Trade Commission (FTC) has issued several reports, tools, and guidance in Continue Reading

Trends in Marketing Communications Law - April 11, 2017

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