Quick Details Session Overview The Paris 2024 Summer Olympics are days away, setting the global stage for marketing campaigns of epic proportions—but also for monumental legal risks. Sponsors are strategizing on how to protect their million-dollar investments while non-sponsors are figuring Continue Reading
O’Dwyers Public Relations | Going for Olympic Gold: Marketers Hope To Reach the Podium in Paris, Even if Not on the “Official” Team
Just about everyone dreams of participating in the Olympics – walking among the parade of nations being draped with a bronze, silver, or maybe even gold, medal. Most learn at an early age that we possess neither the skill nor the single-minded discipline necessary to fulfill this dream. So, we Continue Reading
Going for Olympic Gold: Marketers Hope to Reach the Podium in Paris, even if not on the “Official” Team
The Bottom Line Just about everyone dreams of participating in the Olympics – walking among the parade of nations, being draped with a bronze, silver, or maybe even gold, medal. Most learn at an early age that we possess neither the skill nor the single-minded discipline necessary to fulfill Continue Reading
Legal Risks Abound as the World Cup Kicks Into Gear
The Bottom Line Although Russia's World Cup Law is not enforceable in the United States — and we cannot advise on marketing activities conducted in Russia — FIFA has made clear that it views ambush marketing in whatever form as unlawful and infringing on its intellectual property rights. Continue Reading