PR agencies have not been directly affected by the recent tariffs placed on imported goods by the Trump administration, but their clients certainly have — particularly those companies dependent on a global supply chain. Agencies across the U.S. could also face significant impacts if nations retaliate against the tariffs by implementing a digital service tax.
Davis+Gilbert Public Relations partner and Chair Michael Lasky was quoted extensively in a recent PRWeek article.
According to Michael, “Budgets across the marketing communications spectrum may well be squeezed, and I think already a lot of agencies are equipping themselves to help their clients in a very unsettled time.”
Michael emphasizes that agencies will need to help clients prioritize their programs: “There’s going to be a lot of focus on [determining] what programs in a time of pressure on the margins, are moving the needle and sales most materially, so that they have the greatest return on investment.”
For more insight on how tariffs may affect PR agencies, read the full article below.