The public relations industry has undergone seismic changes shaped by this year’s unprecedented public health, economic, social and equal justice developments.
Each year, my law firm Davis & Gilbert conducts a survey focused on the changes experienced by the public relations sector, and perhaps no year in history brought more changes to the daily work routine across the entire global workforce than 2020 has. I analyzed the biggest challenges and opportunities in Davis & Gilbert’s recently-issued Public Relations Industry 2020 Survey Trends & Highlights.
According to the data, now more than ever, PR firms are implementing programs to help drive growth and success. These programs range from diversity initiatives, changing perceptions about remote work, technological advances, financial rigors and operations, enhanced service offering, new practice areas, re-imagined organization structure, and potential consolidations likely in store on the other side of the pandemic.