Each year, the law firm of Davis+Gilbert LLP provides an overview of legal developments affecting the advertising and marketing industry. In the 6th edition of Trends in Marketing Communications Law, attorneys in the firm’s advertising, marketing & promotions practice share practical and helpful insights to guide businesses and agencies as they navigate these trends.
The publication includes articles exploring the role of artificial intelligence in the fashion and beauty industries; CBD and probiotics as additive ingredients in cosmetics; right of publicity and the rise of “true crime” entertainment; and important updates and enforcements from the Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), the Advertising Self-Regulatory Council’s National Advertising Division (NAD) the Federal Communications Commission (FCC) and the United States Patent and Trademark Office (USPTO).
Other topics include:
- ADA and website compliance
- U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) enforcement
- Biometric and location data use
- Copyright, trademark and patent concerns
- Privacy and data security
- Influencer marketing
- Legalized sports betting
- Deceptive advertising and marketing practices
Ronald R. Urbach, chair of the firm, said, “Our goal is to manage risks for our clients by consistently staying ahead of new developments in the industry. To that end, the articles in this year’s publication draw on the benchmark cases, formative laws and regulatory developments that emerged in 2018 and dive into how they will impact the industry in 2019 and beyond.”
For more information, please contact:
Dawn Longfield
Chief Marketing Officer
dlongfield@dglaw.com
212 468 4981