The Bottom Line The California Attorney General is accepting comments on the CCPA draft regulations until December 6 and has scheduled four public hearings on the draft in California in early December. With the January 1, 2020 effective date quickly approaching, organizations must continue to Continue Reading
Revised Rule 40 Advertising Guidelines Offer New Opportunities for Sponsors and Athletes Just in Time for 2020 Tokyo Olympics
The Bottom Line The changes to the Rule 40 Guidelines offer significant new opportunities to athletes and their personal sponsors. Yet, marketers seeking to leverage Olympic athletes during the 2020 Tokyo Games will need to agree to broad anti-guerilla marketing prohibitions. For those prepared Continue Reading
California Poised to Enact Data Broker Registration Law
The Bottom Line The largest state in the nation has now passed the country’s second law specifically regulating “data brokers.” Any company that processes personal information of consumers with whom it does not have a direct relationship should test their business practices against the California Continue Reading
California Clears the Way for College Athletes to Get Their “Fair” Share of Licensing Pie
The Bottom Line The Fair Pay to Play Act is the latest effort in an ongoing battle to reform collegiate athletics. It threatens to upend the NCAA’s efforts to preserve the ideals of amateurism by allowing student athletes to profit from their own name, image and likeness rights. Many argue that Continue Reading
IAB Provides Framework for CCPA
The Bottom Line As the ad tech industry struggles with how to comply with CCPA opt-out requests come January 1, 2020, the Interactive Advertising Bureau has proposed an industry framework to allow consumer opt-outs exercised on a publisher’s site to flow down to ad tech partners, thereby Continue Reading
DOL Confirms Federal Salary Level for Overtime-Exempt Employees
The Bottom Line Before January 1, 2020, employers should evaluate the impact of the 2019 Final Rule by identifying exempt administrative, executive and professional employees who earn less than $35,568 per year, as well as employees who earn less than $107,432 per year and are categorized as Continue Reading
New York City Bans Discrimination Based on Reproductive Choice
The Bottom Line In light of the recent expansion to the New York City Human Rights Law, New York City employers should review and amend employer handbooks and discrimination policies to acknowledge “sexual and reproductive health decisions” as a protected category, and ensure that managers and Continue Reading
California Legislature Passes Five Bills Amending the CCPA
The Bottom Line With a January 1, 2020 effective date looming, companies have been clamoring for clarity on the CCPA.These five amendments that were just passed by the legislature (assuming that they will be signed into law by the Governor, who has until October 13 to do so) will certainly help, Continue Reading
California Legislature Passes Bill Redefining Independent Contractor Test
Update California Assembly Bill 5, which goes into effect on January 1, 2020, was signed into law by California governor Gavin Newsom on September 18, 2019. The Bottom Line The new California bill is intended to curb the misclassification of independent contractors, makes it more difficult Continue Reading
Google and YouTube to Pay $170 Million in Largest Ever COPPA Settlement
The Bottom Line The settlement reached by the FTC and the New York State Attorney General with Google and YouTube imposes significant costs on the companies, even beyond the record-breaking $170 million civil penalty. It is a signal to advertisers, content providers, app developers and website Continue Reading