Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner, and her co-presenters, will present during a session titled, “Avoiding Legal Pitfalls in Influencer Marketing” at the 2019 Influencer Marketing Conference hosted by the Association of National Advertisers.
Session Overview
During this session, you will learn the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing. This session will equip marketers with best practices and dos and don’ts for compliant influencer marketing to avoid becoming the next cautionary tale. The panel will share the latest legal trends in influencer marketing, including the rise of virtual influencers.