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Event - January 31, 2019

ACI’s 2nd Annual Advertising Claims Substantiation Conference | “Batteries Not Included” – Substantiating Claims in an Advertisement Geared for Children

On January 31, Allison Fitzpatrick and her co-presenter, Tina Poturica-O’Neill, Senior Legal Associate at Children’s Advertising Review Unit, will speak at the ACI’s 2nd annual Advertising Claims Substantiation conference on a panel titled, “‘Batteries Not Included’ – Substantiating Claims in an Advertisement Geared for Children.”

Session Overview

  • Exploring CARU’s recent agenda and priorities relative to claim substantiation of children’s advertisements
  • Understanding that the parent is the focus of the ad and related claims as opposed to the child
  • Establishing proper product placement in an ad, and devising a claim’s messaging to concentrate on the product for purchase as opposed to the associated give-away
  • And much more!

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Related People

  • Attorney Allison Fitzpatrick

    Allison Fitzpatrick

    Partner

    Area Of Focus

    • Advertising + Marketing
    • Privacy + Data Security
    212 468 4866
    afitzpatrick@dglaw.com
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Related Services

  • Advertising + Marketing
  • Advertising Review, Production and Media

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