On January 31, Allison Fitzpatrick and her co-presenter, Tina Poturica-O’Neill, Senior Legal Associate at Children’s Advertising Review Unit, will speak at the ACI’s 2nd annual Advertising Claims Substantiation conference on a panel titled, “‘Batteries Not Included’ – Substantiating Claims in an Advertisement Geared for Children.”
- Exploring CARU’s recent agenda and priorities relative to claim substantiation of children’s advertisements
- Understanding that the parent is the focus of the ad and related claims as opposed to the child
- Establishing proper product placement in an ad, and devising a claim’s messaging to concentrate on the product for purchase as opposed to the associated give-away
- And much more!