2024 Public Relations Industry Trends Report

Davis+Gilbert’s 12th Annual Public Relations Industry Trends Report analyzes revenue and profitability trends, client service offerings, artificial intelligence usage, staffing strategies, DEI, and mergers and acquisitions (M&A) activity. The report, highly anticipated and frequently used by firms in their strategic planning for the year ahead, is based on an analysis of data and responses from almost 200 firms of all sizes, specialties and regions in the world. This year’s report provides fascinating trends and benchmarks.

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2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards

The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their audiences. Davis+Gilbert Advertising + Marketing attorneys break down the top issues that marketers should know about for the year ahead.

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Resy & Amex Satisfy Appetites for Exclusive Dining Access

When Resy announced it was being acquired by American Express, the deal capped off an exhilarating, four-year journey from start-up to exit. From its earliest days, Davis+Gilbert represented the digital restaurant reservation booking and management platform in its mission to elevate dining experiences worldwide.

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A Retail Leader Bests Itself: Nike’s House of Innovation

Nearly 25 years after introducing its flagship Niketown at 57th Street near Fifth Avenue in Manhattan, Nike sought to relocate its retail presence to a 68,000 square feet, 6-floor space in the heart of Fifth Avenue. But before Nike could transform the space, several New York-sized hurdles stood in the way.

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Little Caesars' Recipe for Success

In the fiercely competitive world of pizza, it’s a never-ending battle for market share and profits. For long-time Davis+Gilbert client Little Caesars, maintaining its position against its rivals is a feat of aggressive advertising and innovative product delivery.

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Adtech Start-up Shuts Down a Competitor’s Lawsuit

When technology veterans from AOL, Microsoft and Google helped to found clean.io Inc., they knew their innovative software to combat malicious ads was its most valuable asset. The Baltimore-based start-up company helps publishers, advertising platforms and other digital businesses prevent malvertising from disrupting customer engagement and revenue generation.

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