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Stuart Lee Friedel is a partner in the Advertising, Marketing & Promotions; Intellectual Property and Technology, Digital Media & Privacy Practice Groups of Davis & Gilbert.  He represents numerous multinational, national and local advertising agencies, advertisers, direct marketers, telemarketers and infomercial producers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing. Mr. Friedel is the recipient of the 2008 BTI Client Service All-Star Team for outstanding client service.

Mr. Friedel has considerable experience in all areas of advertising and direct marketing.  He regularly counsels clients on issues relating to all aspects of intellectual property, including copyright and rights of privacy and publicity. Mr. Friedel's practice extends from providing advice on the content and support for advertising copy and telemarketing scripts, to the negotiation of complex agreements relating to the advertising, marketing and promotions industry.  He frequently represents clients before the Federal Trade Commission, state Attorneys General, National Advertising Division, Children's Advertising Review Board, and major broadcast networks on advertising issues.  Mr. Friedel has represented numerous clients domestically and abroad in joint ventures and alliances and has spent considerable time representing Japanese businesses in the United States.  He is involved and extremely well versed in the drafting and negotiating of a wide variety of agreements including agency/client agreements, media buying agreements, celebrity talent contracts, music licenses and commercial production agreements.  Mr. Friedel, a graduate of the University of Maryland, School of Pharmacy, also practices in the food and drug area, with an emphasis on cosmetic regulations.

Mr. Friedel was formerly a trial attorney with the Federal Trade Commission and has taught a course on Advertising Law at the School of Visual Arts, New York City.

SPEAKING ENGAGEMENTS

"Marketing Food to Kids – Special Concerns For Children’s Advertisers," CARU Annual Conference 2010, October 6, 2010 

"Obtaining Network Clearance for Pharmaceutical Campaigns," American Conference Institute, Advertising Law for the Pharmaceutical Industry, January 23-24, 2007

"Intellectual Property," Association of Advertising Agencies Seminar, What You Need to Know About Negotiating Value-Oriented Compensation, October 27, 2005

PUBLICATIONS

Co-Author, "FDA Proposes To Amend Its Regulations Concerning Direct-To-Consumer (DTC) Prescription Drugs," D&G Advertising, Marketing & Promotions Alert, April 2010

Co-Author, "The FDA and Search Engines," DTC Perspectives, June 2009

Co-Author, "PhRMA Amends Voluntary Guidelines on DTC Advertising," D&G Advertising, Marketing & Promotions Alert, February 10, 2009

Co-Author, “Children’s Advertising Industry Has Faced Non-Stop Criticism,” Advertising Compliance Newsletter, December 18, 2006

Co-Author, “Important Developments In Children's Advertising,” White Paper, November 2006

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association
New York State Bar Association

BAR ADMISSIONS

Maryland, New York, District of Columbia
U.S. Supreme Court

EDUCATION

University of Maryland, LL.B., 1967
University of Maryland, B.S., 1963


SPEAKING ENGAGEMENTS

"Marketing Food to Kids – Special Concerns For Children’s Advertisers," CARU Annual Conference 2010, October 6, 2010 

"Obtaining Network Clearance for Pharmaceutical Campaigns," American Conference Institute, Advertising Law for the Pharmaceutical Industry, January 23-24, 2007

"Intellectual Property," Association of Advertising Agencies Seminar, What You Need to Know About Negotiating Value-Oriented Compensation, October 27, 2005

PUBLICATIONS

Co-Author, "FDA Proposes To Amend Its Regulations Concerning Direct-To-Consumer (DTC) Prescription Drugs," D&G Advertising, Marketing & Promotions Alert, April 2010

Co-Author, "The FDA and Search Engines," DTC Perspectives, June 2009

Co-Author, "PhRMA Amends Voluntary Guidelines on DTC Advertising," D&G Advertising, Marketing & Promotions Alert, February 10, 2009

Co-Author, “Children’s Advertising Industry Has Faced Non-Stop Criticism,” Advertising Compliance Newsletter, December 18, 2006

Co-Author, “Important Developments In Children's Advertising,” White Paper, November 2006

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association
New York State Bar Association

BAR ADMISSIONS

Maryland, New York, District of Columbia
U.S. Supreme Court

EDUCATION

University of Maryland, LL.B., 1967
University of Maryland, B.S., 1963