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Stuart Lee Friedel is a partner in the Advertising, Marketing & Promotions; Intellectual Property and Digital Media, Technology & Privacy Practice Groups of Davis & Gilbert.  He represents numerous multinational, national and local advertising agencies, advertisers, direct marketers, telemarketers and infomercial producers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing, as well as national and international companies subject to FDA regulations.

Mr. Friedel has considerable experience in all areas of advertising and direct marketing.  He regularly counsels clients on issues relating to all aspects of intellectual property, including copyright and rights of privacy and publicity. Mr. Friedel's practice extends from providing advice on the content and support for advertising copy and telemarketing scripts, to the negotiation of complex agreements relating to the advertising, marketing and promotions industry.  He frequently represents clients before the Federal Trade Commission, state Attorneys General, National Advertising Division, Children's Advertising Review Board, and major broadcast networks on advertising issues.  Mr. Friedel has represented numerous clients domestically and abroad in joint ventures and alliances and has spent considerable time representing Japanese businesses in the United States.  He is involved and extremely well versed in the drafting and negotiating of a wide variety of agreements including agency/client agreements, media buying agreements, celebrity talent contracts, music licenses and commercial production agreements.

Mr. Friedel, a graduate of the University of Maryland, School of Pharmacy, also practices in the food and drug area, with an emphasis on compliance with FDA requirements for the marketing of cosmetics, foods, OTC drugs, dietary supplements and medical devices.

Mr. Friedel has been recognized by The Legal 500 U.S. in 2013 and 2014 in the area of advertising and marketing. He was also named to the 2008 BTI Client Service All-Stars list for outstanding client service.

Mr. Friedel was formerly a trial attorney with the Federal Trade Commission and has taught a course on Advertising Law at the School of Visual Arts, New York City.

SPEAKING ENGAGEMENTS

"Cosmetic Claims Support Studies," The Center for Professional Advancement, June 5, 2018

"Cosmetic Claims Support Studies: Practical Applications in Regulatory and Design Fundamentals," The Center for Professional Advancement, June 19, 2017

"Legal Issues in Advertising,"University of Texas at Austin, Stan Richards School of Advertising and Public Relations, October 27, 2015

"OTC Advertising: Balancing Regulation and Innovation in the Digital Age," Consumer Healthcare Products Association Webinar, April 24, 2013

"Drug or Cosmetic?," New York State Bar Association Fashion Law Committee Program, January 17, 2013

"Dietary Supplements Marketing: Substantiating Claims in Light of Recent FTC Actions," November 16, 2011

"Truth in Drug Advertising: Avoiding Consumer Fraud and False Advertising Allegations," American Conference Institute's 9th Expert Guide to Advertising, eMarketing & Promotions for the Pharmaceutical Industry, March 14-15, 2011

"Marketing Food to Kids – Special Concerns For Children’s Advertisers," CARU Annual Conference 2010, October 6, 2010 

"Obtaining Network Clearance for Pharmaceutical Campaigns," American Conference Institute, Advertising Law for the Pharmaceutical Industry, January 23-24, 2007

"Intellectual Property," Association of Advertising Agencies Seminar, What You Need to Know About Negotiating Value-Oriented Compensation, October 27, 2005

PUBLICATIONS

Co-Author, "FTC Enforcement Priorities in a New Administration," 5th Edition: Trends in Marketing Communications Law

Co-Author, "Regulatory and Class Action Claims Against "Healthy" and "Natural" Food and Dietary Supplement Products on the Rise," 5th Edition: Trends in Marketing Communications Law

Co-Author, "FDA Withdraws Anti-Aging Import Alert and Continues Oversight Over Cosmetics Claims," 5th Edition: Trends in Marketing Communications Law

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," 2017 Trends in Marketing Communications Law

Co-Author, "FDA Continues Crackdown on Cosmetics Marketing Claims, and Microbead Ban Begins," 2017 Trends in Marketing Communications Law

Co-Author, "FDA Issues Menu-Labeling Guide for Restaurants," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "'All Natural' Claims Challenged by FTC; Four Companies Settle and One Is Charged," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "FTC Remains Focused on Substantiation and Enforcement," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FDA Scrutinizes Cosmetics Claims, Continues to Evaluate Imports," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FDA Continues to Scrutinize Imports and Issues Long-Awaited Social Media Guidelines," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "FDA Draft Guidances on Space-Constrained Social Media Marketing, and on Making Online Corrections," D&G Advertising, Marketing & Promotions Alert, August 2014

Co-Author, "ADT Settles FTC Charges That Endorsements Deceived Consumers," D&G Advertising, Marketing & Promotions Alert, March 2014

Co-Author, "Increasingly Conservative FDA Poses Challenges For Pharmaceutical Companies And Agencies," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "FDA Proposes to Ease Rules for Pharmaceutical Ads on Social Media," D&G Advertising, Marketing & Promotions Alert, January 2014

Co-Author, "FDA Issues Warning Letter for Statements Made During Talk Show," D&G Advertising, Marketing & Promotions Alert, December 2013

Co-Author, "FDA Issues Final Rule Defining "Gluten-Free" for Food Labeling," D&G Advertising, Marketing & Promotions Alert, August 2013

Co-Author, "FDA Says Pitch Letter and Press Release Were ‘False or Misleading,'" D&G Advertising, Marketing & Promotions Alert, November 2012

Co-Author, "Pharma Challenges: Adverse Event Reporting and Social Media," The Bureau of National Affairs Inc.: Bloomberg BNA: Social Media Law & Policy Report, October 23, 2012

Co-Author, "FDA Issues Draft Guidance on Responding to Unsolicited Requests for Off-Label Information," D&G Advertising, Marketing & Promotions Alert, January 2012

Co-Author, "FDA Proposes To Amend Its Regulations Concerning Direct-To-Consumer (DTC) Prescription Drugs," D&G Advertising, Marketing & Promotions Alert, April 2010

Co-Author, "The FDA and Search Engines," DTC Perspectives, June 2009

Co-Author, "PhRMA Amends Voluntary Guidelines on DTC Advertising," D&G Advertising, Marketing & Promotions Alert, February 10, 2009

Co-Author, “Children’s Advertising Industry Has Faced Non-Stop Criticism,” Advertising Compliance Newsletter, December 18, 2006

Co-Author, “Important Developments In Children's Advertising,” White Paper, November 2006

PRESS

Quoted, Law360.com, "Pom Ruling Shows Path For Health Ads To Pass FTC Muster," by Allison Grande, February 27, 2015

Quoted, The Elsevier Business Intelligence "The Tan Sheet," "Garden of Life, POM Wonderful Cases Help FTC Hone Decree Language," by Dan Schiff, May 6, 2013

Quoted, LAWeekly.com, "UCLA Professors Say eHarmony Is Unscientific and its Customers Are 'Duped.' Here's Why,"  by Amanda Lewis, April 16, 2012

Quoted, Law360.com, "'All Natural' Class Action Wave May Be Short-Lived," by Erin Fuchs, October 19, 2011

Quoted, Law360.com, "Kids’ Marketing Guidelines Put Heat On Food Industry," by Allison Grande, May 13, 2011

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association
New York State Bar Association

BAR ADMISSIONS

Maryland
New York
District of Columbia
U.S. Supreme Court

EDUCATION

University of Maryland, LL.B., 1967
University of Maryland, B.S., 1963


The Legal 500 - The Clients Guide to Law Firms

SPEAKING ENGAGEMENTS

"Cosmetic Claims Support Studies," The Center for Professional Advancement, June 5, 2018

"Cosmetic Claims Support Studies: Practical Applications in Regulatory and Design Fundamentals," The Center for Professional Advancement, June 19, 2017

"Legal Issues in Advertising,"University of Texas at Austin, Stan Richards School of Advertising and Public Relations, October 27, 2015

"OTC Advertising: Balancing Regulation and Innovation in the Digital Age," Consumer Healthcare Products Association Webinar, April 24, 2013

"Drug or Cosmetic?," New York State Bar Association Fashion Law Committee Program, January 17, 2013

"Dietary Supplements Marketing: Substantiating Claims in Light of Recent FTC Actions," November 16, 2011

"Truth in Drug Advertising: Avoiding Consumer Fraud and False Advertising Allegations," American Conference Institute's 9th Expert Guide to Advertising, eMarketing & Promotions for the Pharmaceutical Industry, March 14-15, 2011

"Marketing Food to Kids – Special Concerns For Children’s Advertisers," CARU Annual Conference 2010, October 6, 2010 

"Obtaining Network Clearance for Pharmaceutical Campaigns," American Conference Institute, Advertising Law for the Pharmaceutical Industry, January 23-24, 2007

"Intellectual Property," Association of Advertising Agencies Seminar, What You Need to Know About Negotiating Value-Oriented Compensation, October 27, 2005

PUBLICATIONS

Co-Author, "FTC Enforcement Priorities in a New Administration," 5th Edition: Trends in Marketing Communications Law

Co-Author, "Regulatory and Class Action Claims Against "Healthy" and "Natural" Food and Dietary Supplement Products on the Rise," 5th Edition: Trends in Marketing Communications Law

Co-Author, "FDA Withdraws Anti-Aging Import Alert and Continues Oversight Over Cosmetics Claims," 5th Edition: Trends in Marketing Communications Law

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," 2017 Trends in Marketing Communications Law

Co-Author, "FDA Continues Crackdown on Cosmetics Marketing Claims, and Microbead Ban Begins," 2017 Trends in Marketing Communications Law

Co-Author, "FDA Issues Menu-Labeling Guide for Restaurants," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "'All Natural' Claims Challenged by FTC; Four Companies Settle and One Is Charged," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "FTC Remains Focused on Substantiation and Enforcement," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FDA Scrutinizes Cosmetics Claims, Continues to Evaluate Imports," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "FDA Continues to Scrutinize Imports and Issues Long-Awaited Social Media Guidelines," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "FDA Draft Guidances on Space-Constrained Social Media Marketing, and on Making Online Corrections," D&G Advertising, Marketing & Promotions Alert, August 2014

Co-Author, "ADT Settles FTC Charges That Endorsements Deceived Consumers," D&G Advertising, Marketing & Promotions Alert, March 2014

Co-Author, "Increasingly Conservative FDA Poses Challenges For Pharmaceutical Companies And Agencies," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "FDA Proposes to Ease Rules for Pharmaceutical Ads on Social Media," D&G Advertising, Marketing & Promotions Alert, January 2014

Co-Author, "FDA Issues Warning Letter for Statements Made During Talk Show," D&G Advertising, Marketing & Promotions Alert, December 2013

Co-Author, "FDA Issues Final Rule Defining "Gluten-Free" for Food Labeling," D&G Advertising, Marketing & Promotions Alert, August 2013

Co-Author, "FDA Says Pitch Letter and Press Release Were ‘False or Misleading,'" D&G Advertising, Marketing & Promotions Alert, November 2012

Co-Author, "Pharma Challenges: Adverse Event Reporting and Social Media," The Bureau of National Affairs Inc.: Bloomberg BNA: Social Media Law & Policy Report, October 23, 2012

Co-Author, "FDA Issues Draft Guidance on Responding to Unsolicited Requests for Off-Label Information," D&G Advertising, Marketing & Promotions Alert, January 2012

Co-Author, "FDA Proposes To Amend Its Regulations Concerning Direct-To-Consumer (DTC) Prescription Drugs," D&G Advertising, Marketing & Promotions Alert, April 2010

Co-Author, "The FDA and Search Engines," DTC Perspectives, June 2009

Co-Author, "PhRMA Amends Voluntary Guidelines on DTC Advertising," D&G Advertising, Marketing & Promotions Alert, February 10, 2009

Co-Author, “Children’s Advertising Industry Has Faced Non-Stop Criticism,” Advertising Compliance Newsletter, December 18, 2006

Co-Author, “Important Developments In Children's Advertising,” White Paper, November 2006

PRESS

Quoted, Law360.com, "Pom Ruling Shows Path For Health Ads To Pass FTC Muster," by Allison Grande, February 27, 2015

Quoted, The Elsevier Business Intelligence "The Tan Sheet," "Garden of Life, POM Wonderful Cases Help FTC Hone Decree Language," by Dan Schiff, May 6, 2013

Quoted, LAWeekly.com, "UCLA Professors Say eHarmony Is Unscientific and its Customers Are 'Duped.' Here's Why,"  by Amanda Lewis, April 16, 2012

Quoted, Law360.com, "'All Natural' Class Action Wave May Be Short-Lived," by Erin Fuchs, October 19, 2011

Quoted, Law360.com, "Kids’ Marketing Guidelines Put Heat On Food Industry," by Allison Grande, May 13, 2011

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association
New York State Bar Association

BAR ADMISSIONS

Maryland
New York
District of Columbia
U.S. Supreme Court

EDUCATION

University of Maryland, LL.B., 1967
University of Maryland, B.S., 1963


The Legal 500 - The Clients Guide to Law Firms