Overview
Dawn Longfield is a highly experienced legal marketing professional who develops innovative marketing and business development initiatives that further the firm’s strategic goals and objectives. She draws on more than 30 years of marketing experience to help the firm and its lawyers achieve their business goals.
A trusted advisor to firm leadership, management and practice groups, Dawn develops strategies that heighten awareness of the firm’s depth of experience in helping clients achieve strategic business goals. She and her team develop and implement all activities and plans relating to branding, media relations, advertising, communications, events and digital marketing.
Dawn is a sought-after speaker and author on law firm marketing, business development, leadership and coaching. Prior to joining Davis+Gilbert, Dawn was chief marketing officer at Anderson Kill & Olick. Earlier, she held practice development and marketing roles at Akin Gump Strauss Hauer & Feld and Chadbourne & Parke. Before she entered the legal industry, she gained corporate marketing and sales experience at U.S. Sprint and Pepsi-Cola USA.
Insights + Events
Credentials
Education
- Berkeley College
Distinctions
- Recipient, Susan Benjamin Legacy Lifetime Achievement Award, Legal Marketing Association — Metro New York Chapter
- Recipient, CMO SIG — Special Interest Group of the Year Award, Legal Marketing Association — New York Chapter, 2013
Associations
Member, Legal Marketing Association — New York
— Co-Chair, New York LMA CMO Special Interest Group (2013-present)
— Co-Chair, National CMO Special Interest Group (2015-2017)
— President, Metro New York Chapter (2002)