Davis+Gilbert is a proud sponsor of the Beverly Hills Bar Association’s “Negotiating Product Integration and Brand Licensing Deals for Movies” taking place in Los Angeles on November 20. Joseph Lewczak, Davis+Gilbert Advertising + Marketing partner, will present on the expert panel.
This session will cover the ins and outs of negotiating deals to not only include brands or products in movies but that also permit the brands to use studio intellectual property on products, packaging and premium items.
- Jesse S. Connors, Associate Principal Counsel, Walt Disney Studios Motion Pictures
- Joseph Lewczak, Partner, Advertising + Marketing, Davis+Gilbert LLP