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MediaPost’s OMMA Programmatic Conference
"Publishers Flex their First-Party Data Muscles"

May 17, 2016

Gary A. Kibel, Davis & Gilbert Digital Media, Technology & Privacy Partner, will speak during a session titled “Publishers Flex their First-Party Data Muscles” at MediaPost’s OMMA Programmatic Conference at Internet Week to be held in New York, NY.

Session Overview
After a decade of being besieged by the ad tech industrial complex of data scraping, hijacked audiences and cheap third-party data of questionable value, media are getting their data ducks in order. This session will discuss: How are publishers building more direct relationships with marketers via their own first party audience data? Are they effectively bypassing the old ad stack in order to build a new one? How are buyers and sellers navigating the perennial problem of managing so many direct relationships? Should publishers be tempted to build a new market of “second-party data” that unbundles data from media?

For more information, or to register, visit the event website.