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MediaPost's Programmatic Insider Summit
"Maximizing & Exploiting Big Data in Digital Media ... Legally"

February 21-24, 2016

Gary A. Kibel, Davis & Gilbert Digital Media, Technology & Privacy Partner, will speak during a session titled "Maximizing & Exploiting Big Data in Digital Media ... Legally" at MediaPost’s Programmatic Insider Summit to be held in Phoenix, AZ.

Session Overview
Data, the gold of the online world, can be both an asset and a liability. Online tracking mechanisms and data matching/segmentation techniques have become far more sophisticated and make programmatic media buying more effective. 1st party and 3rd party data can be acquired and used for a wide variety of purposes. Regulators and lawmakers are slowly catching up and raising privacy and consumer protection concerns. Avoiding potential pitfalls should be a key strategic business decision for every player in the programmatic space using services through which data is collected and/or exploited. This session will discuss best practices for exploiting big data in the programmatic and digital media worlds in a compliant manner.

Davis & Gilbert has arranged a $500 registration discount for friends of the firm. To take advantage of the promotional rate, use discount code “EBPIS2016” when registering.

For more information, or to register, visit the event website.