• Making clear and conspicuous disclosures in future sweepstakes mailings that:

(1) the consumer has not yet won,

(2) buying products will not enhance the consumer's chances of winning the sweepstakes,

(3) no purchase is necessary to enter the sweepstakes and

(4) the odds of winning a prize;

• placing the sweepstakes entry form in conjunction with the portion of the mailing that provides the disclosures listed above and segregating the entry form from all other mailing materials;

• prohibiting any representations that:

(1) consumers received a sweepstakes offer because they are a customer or that they may receive additional sweepstakes offers if they remain a customer or

(2) the direct mail recipient has a better chance of winning a sweepstakes than other consumers;

• requiring that uniform sweepstakes entry practices are adhered to, by mandating that:

(1) a single, standard method of sweepstakes entry must be offered, regardless of whether a purchase is made and

(2) a single response deadline must be offered for each sweepstakes, rather than intermediate response deadlines;

• maintaining a toll-free telephone number for consumers to call if they want to be placed on a "Do Not Contact" list that eliminates their names from future mailings;

• establishing a $30.4 million account funded by USPE which an independent third party will disburse as restitution to consumers who made purchases of at least $1,870 in the calendar years of 1997, 1998 or 1999; and

• immediately ceasing direct mailings to any person who has made

(1) more than 25 purchases or spent over $935 in a twelve-month period or

(2) has spent more than $2500 in the last twelve months on USPE product purchases.

• Must provide clear and conspicuous disclosure in the mailing, the rules and on the entry or order form that making a purchase will not improve an individual's chance of winning;

• must include the estimated odds of winning each prize;

• must not represent that individuals who do not make a purchase may not receive future sweepstakes offerings; and

• must not represent that an individual is a winner of a prize unless the individual has in fact won that prize.