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"This Changes Everything" - Davis & Gilbert Sponsors PMA's Annual Marketing Conference

NEW YORK, February 16, 2007 — Davis & Gilbert LLP announced today that it was sponsorsing the PMA's Annual Marketing Conference. The PMA conference in Chicago on March 21-22, 2007, will address a host of topics the firm considers critical to its extensive advertising and promotion industry client base. "If the issues drive the business of our clients, we want to be there. Certainly, technology, consumer involvement and proliferating media channels meet that criteria " said Ronald R. Urbach, co-chair of Davis & Gilbert's Advertising, Marketing & Promotions Department.

Among the topics PMA panelists will address are viral marketing, global promotions, the entertainment market, cause marketing and retail change. The speaker roster includes executives from Kraft Foods, Inc., Kellogg, Draft FCB, Inc., Smirnoff/Diageo and Starcom MediaVest.  Jonathan Tisch, Co-Chairman, Loews Corporation, is luncheon keynote. For more information, visit:  www.pmalink.org.

About Davis & Gilbert LLP

Since the days when Sen. William Benton (the founder of Benton & Bowles) and his client, a major packaged goods company, asked Davis & Gilbert to structure the deal for the first radio soap opera, Davis & Gilbert has been synonymous with marketing communications and business law. Today the firm serves as advertising, regulatory and intellectual property counsel to many major corporations, including some of the world's leading brands.  Davis & Gilbert counts four of the largest agency holding companies among its clients and provides services on a worldwide basis. The firm holds the preeminent position in this dynamic segment, handling virtually every legal requirement -- from corporate governance, litigation, mergers and acquisitions, employment practices and executive benefits and compensation -- to new media, real estate, taxation, estate planning and more.