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Davis & Gilbert Partner Ronald R. Urbach Joins Faculty Of Conference On Advertising Self-Regulation – A NAD Event To Be Held During Advertising Week 2006

NEW YORK, August 1, 2006 — Davis & Gilbert announced today that partner Ronald R. Urbach, a partner in and co-chair of Davis & Gilbert's Advertising, Marketing and Promotions Department, would be participating as a speaker at the annual NAD Conference: What's New in Comparative Advertising, Claim Support and Self-Regulation. The conference, scheduled Sept. 25-26 at New York City's W New York Hotel, 541 Lexington Ave., is being held in conjunction with Advertising Week 2006 and will explore the value of scientific evidence in establishing advertising claims, the limits of "puffery" and denigration, and examine the advertising issues that concern the Federal Trade Commission. The conference will also provide practical guidelines for attorneys seeking to navigate the self-regulatory system.

On Tuesday, September 26th, Ron will join a panel of experts to discuss “Advertising on the Edge: Buzz, Word-of-Mouth and Much, Much More.” The panel will explore telecommunications, technology, viral and guerilla marketing, sponsorships, video games, children's marketing, media and content marketing and much, much more.

Ronald R. Urbach is considered one of the country's leading advertising, promotion and marketing lawyers. His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the top creative agencies in the world. Agency clients include the full range of below the line agencies from promotion, direct marketing, telemarketing, public relations, health care, interactive, event and other businesses. Some of the largest advertisers and marketers in many different product categories are his clients, including those in the automotive, telecommunications, wireless communication, video games, consumer electronics, publishing, membership services, cable television, entertainment, internet, alcoholic beverages, magazines and travel sectors.

About Davis & Gilbert LLP

Since the days when Sen. William Benton (the founder of Benton & Bowles) and his client, a major packaged goods company, asked Davis & Gilbert to structure the deal for the first radio soap opera, Davis & Gilbert has been synonymous with marketing communications and business law. Today the firm serves as advertising, regulatory and intellectual property counsel to many major corporations, including some of the world's leading brands.  Davis & Gilbert counts four of the largest agency holding companies among its clients and provides services on a worldwide basis. The firm holds the preeminent position in this dynamic segment, handling virtually every legal requirement -- from corporate governance, litigation, mergers and acquisitions, employment practices and executive benefits and compensation -- to new media, real estate, taxation, estate planning and more.