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Davis & Gilbert Attorneys Ronald R. Urbach And Joseph Lewczak To Serve On Faculty At Leading Conference On Promotion Law In December 2005

NEW YORK, September 22, 2005 — Davis & Gilbert announced today that partners Ronald R. Urbach and Joseph Lewczak would be participating as faculty at the Promotion Marketing Association's 27th Annual Law Conference.  The conference will take place on December 1-2, 2005 at the Hyatt Regency Chicago in Chicago, IL.

Mr. Urbach will kick-off the two-day program by presenting "The Year in Review from a Legal Perspective."

Mr. Lewczak will serve as the industry's resident expert on the subject of viral marketing.

Ronald R. Urbach is considered one of the country's leading advertising, promotion and marketing lawyers. His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the top creative agencies in the world. Agency clients include the full range of below the line agencies from promotion, direct marketing, telemarketing, public relations, health care, interactive, event and other businesses. Some of the largest advertisers and marketers in many different product categories are his clients, including those in the automotive, telecommunications, wireless communication, video games, consumer electronics, publishing, membership services, cable television, entertainment, internet, alcoholic beverages, magazines and travel sectors.

Joseph Lewczak is a partner in the Advertising, Marketing and Promotions Department of Davis & Gilbert. He represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers, and telemarketers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing.

About Davis & Gilbert LLP

Since the days when Sen. William Benton (the founder of Benton & Bowles) and his client, a major packaged goods company, asked Davis & Gilbert to structure the deal for the first radio soap opera, Davis & Gilbert has been synonymous with marketing communications and business law. Today the firm serves as counsel to many major corporations, including some of the world's leading brands, four of the largest advertising agency holding companies, independently-owned marketing and communications services companies of all sizes and types, and their owners and executives. The firm holds the preeminent position in this dynamic segment, handling virtually every legal requirement – from intellectual property, corporate governance, litigation, mergers and acquisitions, employment practices and executive benefits and compensation – to new media, real estate, taxation, estate planning and more.