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Advertising Age // Obesity Fear Frenzy Grips Food Industry: Why Coke's Creative Chief Esther Lee Isn't Alone in Fearing FTC, Critics
April 23, 2007

Ronald Urbach’s opinion was solicited for Advertising Age, “Obesity Fear Frenzy Grips Food Industry: Why Coke's Creative Chief Esther Lee Isn't Alone in Fearing FTC, Critics,” by Stephanie Thompson and Kate Macarthur.