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  Practice Groups / New Media / Web Advertising
 
  New Media


Web Advertising

Davis & Gilbert has the world's largest law practice in marketing communications and advertising law. We bring this breadth of resources and experience to our New Media clients. In addition to the customary services we provide in this area, we are counsel to the Interactive Advertising Bureau, further strengthening our ties to the evolution of the new medium and its technology. We are closely involved with our clients in all aspects of web advertising law, advising them as they seek to develop new revenue streams and promotional opportunities.

Specific areas of expertise include:
• Advising on and developing contracts for linking and cross-linking sites and mutual promotion in new and traditional media

• Advising on and developing contracts for ad placements

• Reviewing and drafting clauses to secure rights to usage data

• Drafting innovative marketing deals and cross-promotional arrangements

• Negotiating and securing proprietary third party ad serving networks
   
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