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OMMA@Advertising Week New York
"The FTC's Influencer Marketing Guidelines"

September 27, 2017

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions partner, will speak during a session entitled "The FTC's Influencer Marketing Guidelines" at the OMMA Programmatic Forum during OMMA@Advertising Week to be held in New York on September 27th.

Session Overview
In early September, the Federal Trade Commission updated its Endorsement Guides ("Guides") FAQs to specifically address influencer marketing on social media platforms. Now, influencers whose disclosure practices violate the Guides could be subject to their own FTC actions as a result of their paid endorsements on their social media channels. In this exclusive interview, Allison Fitzpatrick will walk us through the FTC updates, and explain how they directly affect brands, agencies, influencers and influencer marketing agencies.

For more information, or to register, visit the event website.