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MediaPost’s Internet of Things Marketing Forum
"A Marketer's Guide to Internet of Things Legal Issues"

May 18, 2017

Vejay G. Lalla, Davis & Gilbert Advertising, Marketing and Promotions Partner, will speak during a session titled "A Marketer's Guide to Internet of Things Legal Issues" at MediaPost's Internet of Things Marketing Forum to be held in New York on May 18.

Session Overview
As the Internet of Things rapidly expands, marketers are looking for new and creative ways to harness the technology to their clients' advantage. So whether you think it's a good idea for your ad to trigger smart home devices like Google Home or Amazon Alexa, or an experiential event where wearables are provided to fans, this presentation will detail the legal and business challenges that marketers face in this dynamically changing landscape. In this session, Mr. Lalla will provide an overview of the privacy, intellectual property and native advertising that need to be considered when tapping into the Internet of Things for marketing.

For more information, please visit the event website. If you are interested in registering for this event, please contact Liz Miner at lminer@dglaw.com.