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Practising Law Institute’s Think Like a Lawyer, Talk Like a Geek 2016: Get Fluent in Technology
“Advertising in the Interconnected World of Media, Mobile and the Internet”

November 18, 2016

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions partner, will speak during a session titled “Advertising in the Interconnected World of Media, Mobile and the Internet” at the Practicing Law Institute’s Think Like a Lawyer, Talk Like a Geek: Get Fluent in Technology conference to be held in New York on November 18, 2016.

Session Overview

Mr. Lewczak and his co-panelist Matthew Haies, senior vice president, general counsel, managing director at Xaxis, will discuss:

  • How information collected by Google and Bing feeds advertisers
  • How Big Data feeds online behavioral advertising
  • How consumers are classified, packaged and sold to advertisers
  • The FTC rules for tracking customer activity on the internet
  • How to create legally compliant digital incentives/games
  • Crowdsourcing consumer data and using it in customer reviews
  • “Do Not Track” legislation: Does it work? Is self-regulation more effective?

Davis & Gilbert has arranged for a 20% registration discount for friends of the firm. To take advantage of the promotional rate, click here to register. For more information, visit PLI’s website.