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2016 Influencer Marketing Days
"Top Legal Compliance Tips for Engaging Influencers,"

November 14-15, 2016

Gary A. Kibel, Davis & Gilbert Digital Media, Technology & Privacy partner, will speak during a session titled “Top Legal Compliance Tips for Engaging Influencers” at the 2016Influencer Marketing Days in New York on November 14-15, 2016.

Session Overview
Influencers can be very effective. However, it is that very effectiveness that bothers regulators as they are concerned that consumers cannot distinguish between genuine versus incentivized positive statements. Recent enforcement actions against agencies and marketers have highlighted the legal risks, but have also provided insight into acceptable practices. Mr. Kibel will examine the latest hot button issues for regulators and provide guidance to agencies, marketers and influencers on how to best navigate the legal landscape.

For more information, or to register, visit the event website.