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Association of National Advertisers/Brand Activation Association’s Shopper Marketing Conference
"Shopper Marketing: Hot Topics and Developing Legal Issues"

July 25-27, 2016

Ronald R. Urbach, chairman of Davis & Gilbert and co-chair of the firm's Advertising, Marketing & Promotions Practice Group, will speak during a session titled "Shopper Marketing: Hot Topics and Developing Legal Issues" at an ANA/BAA Shopper Marketing Conference in Amelia Island, Fla. on July 25-27.

Session Overview
Mr. Urbach will explain what should be considered in order to stay ahead of legalities developing in shopper marketing. In this session, he will discuss:

  • The rise of technology and how to adopt relevant practices that enable the use of data collection to reach specific shoppers who drive a particular business
  • How to understand online shoppers and better target shoppers who consistently utilize free trial offers, negative option marketing and automatic renewals
  • Key developments in loyalty programs and promotional offers
  • Recent regulatory developments and challenges involving the FTC, state attorneys general, consumer class actions and self-regulation

Davis & Gilbert has arranged for complimentary registration for friends of the firm. To take advantage of the promotional rate, use code "BAABOARDSHOP16" when registering. For more information, or to register, visit the event website.