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Association of National Advertisers/Brand Activation Association’s Business of Marketing Law Conference
"Branded Entertainment as Value Added to Media Agency Deals"

June 14, 2016

Richard S. Eisert, Davis & Gilbert Advertising, Marketing and Promotions co-chair, will speak during a session titled "Branded Entertainment as Value Added to Media Agency Deals" with co-presenter Kieley Taylor, partner, head of paid social at GroupM, at ANA/BAA's Members-only Business of Marketing Law Conference to be held in New York, N.Y.

Conference Overview
This conference will focus on the transactional legal skills and knowledge of the law necessary to effectively draft, negotiate, execute, and fulfill complex legal arrangements in the marketing and advertising law space, with a focus on Entertainment and Social Media deals. Legal professionals will lead sessions discussing:

  • Agreements for brands financing TV/films
  • Product placement content
  • Sponsored and native advertising
  • Influence marketers, bloggers and celebrities
  • Branded entertainment as value added to media deals
  • Campaigns utilizing event marketing and social media

For more information, visit the event website.