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Conference Board’s 2016 Annual Brand Conference
"Native Advertising – and the Law"

June 9-10, 2016

Vejay G. Lalla, Davis & Gilbert Advertising, Marketing & Promotions partner, will speak during a session titled "Native Advertising – and the Law" with co-presenter Madhu Southworth, SVP, legal and business affairs at AMC Network Entertainment and Sundance TV, at Conference Board’s 2016 Annual Brand Conference to be held in New York, N.Y.

Session Overview
As agencies, brands and publishers integrate content within the online user experience, native advertising continues to grow rapidly. While effective, this trend toward mingled content has led to regulatory concerns. In 2015, self-regulatory developments included guidance issued by the Interactive Advertising Bureau, Mobile Marketing Association, and numerous cases published by the National Advertising Division of the Council of Better Business Bureaus. As 2015 closed, the Federal Trade Commission weighed in with more concrete guidelines that they are looking to enforce in 2016. This session gives a brief history of native advertising, explores intellectual property concerns with integrated user-generated content, and addresses the regulatory risks of native advertising.

Davis & Gilbert has arranged a $300 registration discount for friends of the firm. To take advantage of the promotional rate, use discount code "DG1" when registering. For more information, or to register, visit the event website.