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New York City Bar Association’s Sweepstakes, Promotions & Marketing Laws Program
"Governing Sweepstakes, Skill Contests and Other Promotions on the Newest Platforms"

May 13, 2016

Matthew E. Smith, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during a session titled "Governing Sweepstakes, Skill Contests and Other Promotions on the Newest Platforms" at the New York City Bar Association’s Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment program to be held in New York, NY.

Program Overview
More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. With the rapid evolution and increase of social media usage, attorneys will face more privacy-related issues that raise complex and ever changing questions and issues.

In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.

Davis & Gilbert has arranged for a 15% registration discount for friends of the firm. To take advantage of the promotional rate, please contact customer service at 212.382.6663. For more information, visit the website.