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PR Agency Management ’08 Summit: Increasing Growth & Profit: Model For Success
October 2-3, 2008

Michael C. Lasky and Brad Schwartzberg, Davis & Gilbert partners, will be speaking on the following panels.

Michael C. Lasky will be participating on the panel titled “Negotiating Win/Win Agency Agreements with Your Clients.”

This panel will take place on October 3, 2008 from 11:15 a.m. - 12:15 p.m. This session will give you the tools to negotiate new, enlightened, win-win agreements. A wisely crafted agency agreement can build more fair and more favorable compensation into the relationship (including incentives and bonuses), can prevent rough patches and protect you if they do occur, and can ensure more effective, more rewarding PR campaigns for both you and the client.

Brad Schwartzberg will be participating on a panel titled “How to Attract and Retain Top Employees Using the Power of Equity-Based Incentives.”

This panel will take place on October 2, 2008 from 4:15 p.m. - 5:15 p.m. This panel will explore PR profession—particularly as Gen Xers and Millennialsenter positions of executive responsibility—securing long-term employee loyalty is an increasing challenge. What's to keep your brilliant, hard-charging achievers anchored in your firm for the long haul? Some firms have found a powerful, proven lure: A piece of the rock—equity or "phantom" equity in your firm. This session will help you evaluate the advantages and disadvantages of real and phantom equity for your top performers and guide you through the practical steps necessary to implement such an incentive compensation program.

Registration Information:
http://www.infocomgroup.net/prams08/schedule.html

*Davis & Gilbert is a partner in this conference