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Social Media - Can You Win in Court AND in the Court of Public Opinion?
Wednesday, March 9, 2016

Davis & Gilbert LLP and Peppercomm Strategic Communications are hosting a panel discussion on mitigating risk and pushing boundaries in social media. The panelists will share some classic legal and reputation blunders consumer brands have made, and best practices that should be followed to avoid legal action.

With social media marketing expected to command almost a quarter of overall marketing budgets in the next five years, consumer brands must be prepared to push the envelope to engage with customers, understand what's next, and remain one-step ahead of that one post that could put an entire company's reputation at risk.

So how can your company remain on the cutting-edge, outflank your competition, but avoid any major mishaps in the process? This breakfast seminar will look at how companies that utilize social media, particularly those in the consumer goods, retail and media industries, can help reduce risk while continuing to produce creative and cutting edge marketing campaigns.

Experienced communications, digital and legal professionals will address such key issues including:

  • Lessons learned from the trenches
  • Implementing appropriate social media policies, procedures and training for employees, social media influencers and spokespersons
  • Understanding rules of engagement unique to various social media platforms
  • Conducting a social media legal audit
  • Developing a social media crisis communication plan
  • Monitoring tools and techniques

Allison Fitzpatrick
Partner, Advertising, Marketing & Promotions, Davis & Gilbert LLP
Maggie O'Neill
Managing Director & Partner, Peppercomm Strategic Communications

Registration and Breakfast: 8:30 - 9:00 a.m.

Seminar: 9:00 - 10:30 a.m.

Davis & Gilbert LLP
1740 Broadway, 19th Floor
(between 55th and 56th Streets)
New York City

Cost: Free   CLE Credits: 1.5

Target Audience: Senior management, in-house legal counsel, and digital/marketing VPs at consumer goods, media, retail and fashion companies

RSVP: March 1, 2016
Katheryn Purisima
kpurisima@dglaw.com / 646.673.8318