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2015 Advertising Week New York
"The Trust Conversation"

September 30, 2015

Davis & Gilbert is proud to be part of Advertising Week’s Trust Forum, taking place in New York, NY.

Ronald R. Urbach, Chairman of the firm and Co-Chair of the Advertising, Marketing and Promotions Practice Group, will kick off The Trust Forum by hosting a candid, one-on-one conversation with ANA President and CEO, Bob Liodice, on the most vexing issues involving advertisers and trust.

Trust Forum Overview
Advertising and trust have always had a challenging and somewhat tortured relationship. Trust hovers over advertising & media and consumers. Click fraud, bots and hacking (ex. The Interview and Ashley Madison) demonstrate the frailty of the internet and the impacts on trust. The Trust Forum tackles "All Things Trust" with refreshing candor.

Far removed from the close-knit relationships of the past, the business of advertising has evolved -- it’s quick, it’s digital and it’s heavily automated. With swift and constant change encompassing the industry, trust -- an essential element of the economy is falling by the wayside.

Publishers and brands must trust the quality of advertising technology, brands must trust their agencies, and vendors must also establish trust with each other, but most importantly consumers must trust advertising. Without trust, the web economy could collapse, or at least fail to live up to its ultimate promise of delivering a relevant and engaging experience.

For more information, or to register, visit the Advertising Week website.