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Portland Ad Federation Agency Owner's Roundtable
"Social Media 2.0"

September 22, 2015

Ronald R. Urbach, Chairman of the firm and Co-Chair of the Advertising, Marketing and Promotions Practice Group, will speak during a session titled “Social Media 2.0” at the Portland Ad Federation Agency Owner’s Roundtable to be held in Portland, OR. This session will offer an overview of key legal issues relating to the use of social media as an advertising media. The session will cover:

A brief review of the fundamental advertising rules, common advertising techniques and intellectual property issuesCurrent status of the world of social media looking back at major campaigns and issues from the past yearKey intellectual property issues raised by social media including trademark, copyright, and rights of privacy and publicity.

This session is open to Portland Ad Federation members only. For more information, visit their website.