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INNOVATE:NY presented by the Advertising Club of New York
"Attracting and Retaining the Best Talent via Incentive Compensation Plans"

August 11, 2015

Davis & Gilbert is a proud sponsor of The Advertising Club of New York’s INNOVATE:NY program to be held in New York, NY. This invitation only program is one in a series of business solution programs.

Brad J. Schwartzberg, Co-Chair of Davis & Gilbert’s Corporate Practice Group, will host a discussion titled “Attracting and Retaining the Best Talent via Incentive Compensation Plans.”

Session Overview
As the digital landscape continues to expand and evolve, solely relying on base salaries and annual bonuses just isn’t enough. Many firms are successfully deploying “long term” and “equity based” compensation techniques in order to attract and retain the most talented individuals in the industry. This session will evaluate various incentive compensation plans, as well as the pros and cons of offering real and phantom equity. Attendees will learn the practical steps necessary to create, implement and manage these plans, and how to protect their most valuable asset – “their people.” This session will leave attendees with an understanding of:

  • How to design compensation models to achieve your agency’s growth objectives
  • The benefits of long-term incentive compensation plans
  • The pros and cons of real and phantom equity
  • How to design these plans with effective restrictive covenant protections

8:30 a.m. - 9:00a.m. – Breakfast
9:00 a.m. - 10:30a.m. – Presentation

This program is targeted to decision makers (CEOs, CFOs, Founders, Presidents, etc.) from independent agencies, PR firms, marketing solution providers.

For more information, please visit the Advertising Club of New York website.