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Davis & Gilbert Digital Media, Technology & Privacy Seminar
"Programmatic Media – The Practical and Legal Perspectives"

Thursday, July 30, 2015

Programmatic media has grown rapidly as a percentage of the online media buying landscape in recent years and now represents tens of billions of dollars in digital ad spend globally. Participants in this ecosystem include startup ad tech businesses such as demand side platforms (DSPs), supply side platforms (SSPs), and data management platforms (DMPs) along with traditional media players such as publishers, advertisers, and agencies. This session will explore best practices in the programmatic space from a business and operational perspective and the unique legal, contractual and regulatory issues that apply to this fast growing and increasingly important portion of the media industry.

This session will address:

  • The various participants and roles in the programmatic ecosystem
  • Programmatic best practices and industry standards
  • Contractual concerns dealing with parties in the programmatic industry
  • Regulatory and legislative hot topics

Speakers
Gary Kibel
Partner, Digital Media, Technology & Privacy
Davis & Gilbert LLP

Jeremy Hlavacek
Vice President, Programmatic
The Weather Company

Details

Registration and Networking
6:00 - 6:30 p.m.
Seminar
6:30 - 7:30 p.m.
Cocktail Reception
7:30 - 8:30 p.m.

Location
Davis & Gilbert LLP
1740 Broadway, 19th Floor
(between 55th and 56th Streets)
New York City

NY CLE Credits
1.0

Cost
Free

Target Audience
Senior management and in-house counsel at publishers, advertisers, agencies and ad-tech companies

For more information, or to register, please contact
Liz Miner, lminer@dglaw.com / 646.673.8338