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Conference Board’s 2015 Corporate Brand and Reputation Conference"Social Media Rules of the Road for Companies in Highly Regulated Industries"
June 9-10, 2015

Matthew E. Smith, Davis & Gilbert Advertising, Marketing and Promotions Partner, will speak during a session titled “Social Media Rules of the Road for Companies in Highly Regulated Industries” at the Conference Board’s 2015 Corporate Brand and Reputation Conference: Breakthrough Brand Leadership, taking place in New York, NY. Mr. Lalla will speak alongside Amy O’Connor, Senior Director/Digital and Social Media Communications, Eli Lilly and Company; Daniel Allocca, VP/Strategic Initiatives, Corporate Communications Group, PIMCO; and Jax Russo Curtin, Senior Counsel/Director, Heineken USA. The panel will be moderated by Mercedes Cardona, Editor, The Economist’s Lean Back Blog, and Contributing Writer for CMO.com.

Session Overview
Yes, your company’s target market is on social media, but if it is in a highly-regulated industry can it – and should it – be there, too? The answer is yes, especially since consumers increasingly expect their concerns to be addressed. During this breakout session the speakers will address how companies in regulated or conservative industries, such as financial services and pharmaceuticals, can use social media responsibly—and responsively—to enhance their relationships with customers.

Davis & Gilbert has arranged for a $500 registration discount. To take advantage of the promotional rate, please reference code FS1 when you register here. For more information, please visit the event website.